Editor’s Note: this short article is a revised version of a write-up that appears into the May 2012 dilemma of The personal Media Monthly. If you like it, you might like to down load The Social Media Monthly iPad software or iPhone app and subscribe, or order a printing membership.
Nary an arrow from Cupid’s quiver has stung just as much as the volleys launched by internet dating sites against one another.
While one part is armed with complex character tests, its opponents call them “gimmicks” and love that is“pseudo-scientific. ” “No algorithm can identify just what makes two different people spark, ” another proclaims. Meanwhile, eHarmony – having its compatibility matching according to 29 proportions of personality – boasts of being in charge of 5 per cent of all of the marriages in the us.
At risk in this battle is success, the spoils of the multi-billion-dollar industry, and a name while the dating site that is best. What exactly really makes two people love each other? From Aristotle to today’s heartbroken teenagers, we have all a various concept. Continue reading