Editor’s Note: this short article is a revised form of a write-up that seems into the might 2012 dilemma of The Social Media Monthly. It, you might want to download The Social Media Monthly iPad app or iPhone app and subscribe, or order a print subscription if you like.
Nary an arrow from Cupid’s quiver has stung just as much as the volleys launched by online dating sites against one another.
While one part is equipped with complex character tests, its opponents call them “gimmicks” and “pseudo-scientific love formulas. ” “No algorithm can identify what makes a couple spark, ” another proclaims. Meanwhile, eHarmony – along with its compatibility matching according to 29 measurements of personality – boasts of being accountable for 5 per cent of most marriages in america.
At risk in this battle is success, the spoils of the multi-billion-dollar industry, and a name whilst the best dating website. Just what exactly really makes two different people love one another? From Aristotle to today’s heartbroken teenagers, we have all a various concept. Yet sites that are dating implicitly responding to this concern because of the means they match individuals and also by the details on profile pages. Continue reading